Designing your brochures should be a cinch if you already know what you want to place in these materials. You just need a plan on what to add in your project and think about the reaction you wish to get from your customers. The key in having impressive and successful brochures for your business is with the elements that you put together and on the printing that you’d pay for.
If you’re wondering what these elements are, you’ll just have to think about what makes up your brochure design – colors, details added, and the images used.
Whereas other design elements can easily be changed along the way, you must take much more time with the brochure images you plan to use. These are crucial in either winning or losing your potential clients because full color brochures give your readers a better picture of what you’re offering.
In choosing the ideal pictures for your brochures, here are some tips that could follow:
*Stick to your project’s theme.
Tie all your images together and make them appear consistent by following a theme. Make sure to use photos that would strengthen the message and overall look of your brochures for these to be more meaningful and appealing.
*Go for photos with high resolution.
A picture can speak a thousand words, as the saying goes. Therefore, go for the images that not only look pleasing and interesting, but also are in high-resolution. Avoid choosing blurry and pixelated shots or photos since these can make your brochures look dull and unprofessional. The standard image to use should have at least 300 dpi. Just keep in mind that the higher the resolution is, the larger your file would be so keep it on the safe level.
*Avoid images with unpleasant attributes.
Since your print brochures carry the image of your business, use photos that would give good points to your company. Avoid those photos that may depict negative notions or may offend others. Always ask feedback from others to know if the image perfectly suits your project.
Try these tips and you won’t have a problem choosing the ideal photos for your best brochure design. Keep in mind to invest on the printing after to maintain the quality that you need.