Creative Ideas on How to Use Marketing Brochures
It’s no longer enough to market your business using brochures. In the age of short attention spans, you need to know how to effectively present and distribute these tools for people to give time for each. Being able to maximize your brochure marketing depends on the timing of your distribution, your purpose, and the idea on how you present everything.
If you haven’t decided yet on how to use your set, then here are some ideas that can help you:
Handouts for Your Presentation
When holding a presentation or workshop, not only do brochures provide your guests the necessary information about your business, but people could also keep the copies for future reference. You can also be sure that you won’t miss out sharing any important point since the brochures can hold almost all the ideas that you’re planning to share.
Coupons for Discount Offers
If you’re planning to hold a grand sale or discount offer, you may also use your brochures as coupons. Doing so can help you track the effectiveness of your campaign and whether or not the use of brochures increased your sales during that period in time.
Added Advertisements to Direct Mail Campaign
Direct mail lets you deliver your message to the mailboxes of your target market. Using brochures for direct mail can serve as supplementary materials to your other items being sent out and strengthen your brand’s image and reputation.
These are just some of the ideas you could try when using marketing brochures. You can also think of other ways to impress your clients. Just be creative and always consider the impression you want to gain from the crowd. After all, impressing your market could be a way for them to be your customers too.