Catalog or Brochure Marketing

Tips on Using Catalogs or Brochures for Marketing

When it comes to marketing your business, there are popular print materials that could help you send out the right message. Some of these are full color brochures and catalogs which are creatively designed to entice people. These promotional tools could provide the necessary information about your business making it more convenient for you and your potential customers.

However, it is important for you to know which of these two promotional tools would work best for your business. Since brochures and catalogs serve different purposes, you must delve into the idea of what would fit your need. To help you decide, here are some points you might want to think about:

• Know Your Purpose

Before you could select the ideal printing tool for your promotion, you must first know why you need it. Are you going to have a product launch or a corporate event? Do you plan to provide a resource list for your new products? If the first question suits you, then brochures would become handy. These are commonly done in various folding that have allotted spaces for added details. On the other hand; catalogs could do the job for you if you are going to provide your product list or a detailed company guidebook.

• Check on Your Budget

You should also think about your budget for the production of your materials. As a general rule, catalogs could be more expensive than brochures since these are book-like items. You may find these done with holes or binding for added style and durability. Since catalogs can be a little pricey, you need to select the people who should have a copy. Brochures, however, are made up of single sheets folded accordingly for greater presentation. These are lightweight prints that can be easily given away to anyone.

• Plan the Design

When selecting between brochures and catalog printing, you should know how to effectively create one. Remember that a catalog design requires time, effort, creativity, and patience too. Since these booklets have a selected number of pages that you must design, make a plan on how you can efficiently do this.

When designing brochures, you must consider the types of fold since these could help you add elegance and style to your materials.

Generally , online brochure printing is ideal for one-time occasions since print brochures are easier to design, faster to produce, and more affordable when ordered online. Still, catalogs have their own benefits like providing an updated list of products or showcasing the achievements of your company. These booklets also work well in presenting every detail to your customer.

The choice would always depend on why you want to market your business and how you plan to do this.